Sustainable Innovation by Nathan Shedroff

What’s a more sustainable world look like?
What’s a more meaningful world look like?
What’s a post-consumer world look like?

These questions do not have definite answer,but can be best answered through a Socratic seminar. The main purpose is to compile potential solutions that people make and come to the conclusion. Nowadays, there is a constant race and competition for the best product. However, in order for innovation to take into effect, there must be an incentive for designers to partake in new investments. According to Nathan Shedroff, the service to users is part of the sustainability principles. The next generation is the driving force behind the technological advances and design systems. Designer should design something today that will benefit the future of tomorrow.

Nathan Shedroff show the tools and tips that designers need in order to create a more sustainable design. He states that to understand the three questions, designers need to understand other sectors of our society such as the business and sustainability sectors. Designer have to learn about economics, finance, ecology in order to come up with sustainable solutions that are able to implement universally to all the different sectors of society.

Nathan Shedroff is convinced that the answer to our problems lie in the hands of designers. Shedroff believes that designers are creative thinkers and creative thinking is what needed to change the way the world run.

*Image from http://www.nathan.com/thoughts/RethinkingConsumption.pdf